words by sammy maine
itoldyouiwouldeatyou feel like old friends. The kind of collective that would welcome you with open arms when you need it most. It makes sense then, that their new video for “Get Terrified” – taken from their forthcoming EP on Alcopop! – is an amalgamation of friendship and acceptance; of coming home to the comfort of being yourself, of knowing that’s enough and it always has been. Directed by Chevy Blazer and produced by Clumsy Bodies, the visual is a wholesome, playful take on American high school dances and all the scary, unfamiliar feelings that seem to pour out during those significant occasions.
“Going into the writing for this video [lead singer] Joey asked me to make the Helena by MCR video but for this generation, and that informed the whole project,” explains director Sam Hopper. “We were going for that kinda early noughties teen movie vibe, drawing influences from places like She’s All That and Clueless etc. It was this genre and the soundtracks that went along with them that I feel a lot of our community grew up on and shaped their tastes and styles. It was taking this and implementing a very ingrained element of queer theory, something very important to the band, myself and the production house Clumsy Bodies who are a couple of the most intelligent and on it people I’ve ever had the pleasure of working with.”
The track is a glorious exploration of fervent indie-pop, emo and intricate math-rock. itoldyouiwouldeatyou are masters when it comes to dynamics, teetering on the teasing brink of sing-a-long bliss before cascading into a cathartic euphoria. Using these memorable anecdotes allows the band’s lyricism and message to ring deeper and truer. It’s a call to arms in screaming your heart out even when you feel like it’ll barely cause a ripple in a sea of hatred. It’s about loving fiercely. It’s about standing your ground even though your feet are shaking.
“The world around us is trying to make us forget how to look after each other,” explains front person Joey Ashworth. “It is trying to turn the young against themselves and to co-opt the old. It tells the working class that solidarity doesn’t work anymore, and tells minorities that they are on their own. It relies on cynicism. I am angry, but I am not and will never be cynical. So take the feelings and memories that make you up, realise that they and you are a product of your environment, and change it.” Watch the new video in full below.
Get Terrified EP will be released via Alcopop! Records x Failure By Design
Find out more here
17th March – Aldershot, Westy
27th March – London, Boston Music Rooms (w/ Daphne and Celeste)
13th April – Brighton, Washed Out Fest
14th April – Leicester, The Y Theatre (Kermes release all-dayer)
28th April – Exeter, Cavern