words by tom johnson
Already some of our favourite new music of the year, Sweden’s Many Voices Speak takes another huge leap forward today with an alluring new video for “Video Child“, one of many stirring highlights from her exquisite debut EP, Away For All Time, which is out now via Hit City U.S.A. (North America) & Strangers Candy (Rest of the World).
Starring dancer/choreographer Emelie Markgren who interpreted her own routine for the song, the new film clip, which is premiering below from today, was made by Malin Norberg, who said: “When I heard Video Child for the first time, I instantly saw the environments I wanted the video to take place in. It got me a strong sense of both happiness and sadness, which was the feeling I wanted to convey.”
That balance between light and dark is a key characteristic of Matilda Mård’s work, her balletic voice drifting with a weightless sense of magic and then seemingly sagging under the poignancy of it all. Beautifully crafted, with a sumptuous production that adds extra layers of captivation to her work, Video Child is indicative of Mård’s tender skill – and you can watch the striking new video below right now.
Away For All Time EP is out now – buy it here
She plays with Hater on 18th March, at Ocean, Gothenburg