words by tom johnson
“I was inspired to create the fork (out of a 6-pack holder, wire hangers, and tin foil) for the Automatic Sweetheart video because it represents the shiny, yet metallic persona that I feel I have to embody when I’m behind the counter at work- even if my mind is in a traffic jam,” so says Abbie Morin, the creative mind and compelling voice behind the Hammydown project, one that will drag you in to the heart of her forthcoming new EP in the space of the three rather breathless minutes that make up the brilliant “Automatic Sweetheart”.
Premiering below today, the aforementioned new video is suitably offbeat, Morin framed in a series of varying set-pieces as her bright and brilliant slice of guitar-pop rolls on regardless. Already likened to contemporaries such as Lucy Dacus and Diet Cig, Hammydown injects her work with a raw authenticity that remains somewhat hidden by the playfulness of it all, but undoubtedly exists; her working occasionally revealing a steely gaze that lingers for longer than initially anticipated.
Bold and indelibly contagious, the new video is a brilliant stride towards her new ‘Pizzaface’ EP – out July 21st – and you can check it out below right now; here’s some more info on it courtesy of Morin herself:
“I thought that cutlery would be the perfect nod to all of the food service jobs that I’ve found myself doing over the past 12 years of my life. A lot of people tend to forget that this type of work involves emotional labor, and it takes a toll to keep that smile on while being pelted with a metaphorical spaghetti blob of condescension. Special thanks to Kayhl Cooper and Stace Brandt for the 13 hour day of getting really strange looks from every passerby.”
‘Pizzaface’ EP is released on July 21st
Pre-order here: hammydown.bandcamp.com
Upcoming tour dates:
July 15 Green River Festival Greenfield, MA
July 27 O’Brien’s Allston, MA
August 4 Sue’s Place Rollinsford, NH
August 5 Monkey House Winooski, VT